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Our project was influenced by Sharon Macdonald and Paul Basu's publication "Exhibition Experiment" and Macdonald's view on visitor research and exhibition development:

«While understanding what might be wanted by visitors – and those who do not visit – is crucial to the successful museum enterprise, simply playing back what visitors might think that they already wish to see tends to produce uninspired and quickly dated exhibitions. Thought-provoking, moving, unsettling, uplifting, challenging, or memorable exhibitions, by contrast, are more likely to be informed by extensive knowledge of diverse examples, questions of representations, perception, museol­ogical syntax and the findings from nuanced and probing visitor research.» (Sharon Macdonald)

To set up our experiments, we therefore look for appropriate ways of visitor research and evaluation and combine it with a critical look at museums. 

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